Marketing Plan

Our Marketing Plan

Christine's marketing proposal consists of a plan to expose your home to every possible prospect anywhere, anytime. Honolulu Hawaii Realty will use signs and advertisements to approach buyers with descriptive writing and place them both in various venues. HHR will post your home on the internet on a variety of sites so that investors and other shoppers who are not local can view the property. Email marketing techniques will also be used to invite fellow realtors to broker's open houses and inform realtors when open houses are scheduled so that they can invite their buyers. Postcards will be sent to the neighborhood and to Christine's clientele of qualified buyers. Neighbors always know others who want to move into their neighborhood, so they are a great source to help get the word out. In addition, Christine's agent networking produces valuable buyer referrals. She is connected with the Certified Residential Specialists (only 5% of REALTORS nationwide have earned this designation). HHR will also have photos of your home taken by a professional photographer, which will allow your home to stand out on fact sheets and postcards. Professional photography will make your home memorable to buyers.

Where Buyers Come From

It is important to expose your home to every potential prospect when you are trying to sell your home! In fact, 50% of buyers come from reputation and referrals (company and personal). 17% come from driving or walking by "for sale" signs. 15% come from seeing advertisements (virtual and print). 8% come from friends. 6% come from knowing the seller. 4% come from other factors.

The Right Look: Property Staging & Presentation

Prepare to "WOW" the buyers! There is a lot of competition, so to sell you have to stand out from the crowd. You've got to "WOW" them at the curb, in the door and inside your home. Christine has a trained eye that will help you identify all the little things that will make a big difference in getting your home sold fast and for the most money! When you hire Christine, she'll share with you her secrets...and in a way that's simple for you. She will assist you with services that include cleaning, room-by-room walk through, staging, feng shui and reasonable fix-up solutions.

The Right Price: How to Price Your Home

The market is driven by BUYERS, not sellers, not agents. Buyers decide what they will buy, when they will buy it and how much they will pay. Christine will provide you with all the information you need to select a price for your home. But remember, pricing your house is a lot like fishing. You'll select a price (bait) that you think will hook a buyer. Then you'll fish! If the fish bite right away, you'll know you chose the right bait. If not, you may have to try another. A home that's properly priced and professionally marketed will sell! And that's why you hire Christine from Honolulu Hawaii Realty. She'll get you the most amount of money for your home in the least amount of time and with the fewest problems.

The Importance of Open Houses

Open houses are different with HHR! While average agents will promise to hold an open house, place signs on corners and dutifully sit and wait for prospects, who they will frequently refer to their other active listings. HHR takes the concept of holding an open house a step further. For example, they will stage a "Sunset Open" for key agents and brokers in the market that are successfully making sales to local and international buyers. Everyone invited to these sunset soirees is hand-picked for their ability to deliver quality prospects for the property and then are given the opportunity to experience the property in a relaxed fashion at one of the most attractive times of the day. Attendance at these selective events is very high and extremely productive because each invitee is a top producer in their respective firms and could produce multiple qualified prospects for your property. Compare the HHR approach to that of an average realtor and you can clearly see why we feel HHR establishes important differences that produce results.

Effective Internet Exposure

Listing your property with Honolulu Hawaii Realty, which places heavy emphasis on internet marketing, affords you the opportunity to reach a better educated buyer that will look at fewer homes in a shorter time frame than a traditional buyer, will come from a greater distance away, and is more likely to be more satisfied with their purchase. Effective use of the internet is crucial to making a sale in Hawaii, one of the most remote areas of the United States. Read about some internet marketing facts below!